https://horsechicken.com Horsechicken Factory Fri, 01 May 2026 03:05:04 +0000 https://horsechicken.com en https://horsechicken.com/Reel-1 Fri, 09 Feb 2024 09:36:35 +0000 Horsechicken Factory https://horsechicken.com/Reel-1 YOUR DIGITAL CONTENT。 DO YOU NEED HELP? JUST let me DO IT! https://horsechicken.com/AI-workflow Fri, 01 May 2026 03:05:04 +0000 Horsechicken Factory https://horsechicken.com/AI-workflow AI WORKFLOWS Horsechicken Factory specializes in customized, end-to-end AI workflows designed to streamline the creation of high-impact online advertising content. We integrate advanced AI tools across the entire pipeline—from concept and ideation to production and final delivery—enabling faster turnarounds, greater flexibility, and scalable output without compromising creative quality. Our approach combines human direction with machine efficiency, allowing us to craft tailored visual solutions that adapt to each project’s needs. From AI-driven content generation to fully integrated post-production and VFX pipelines, we help brands unlock new creative possibilities while maintaining consistency, control, and premium results. This is my position towards AI: AI is democratizing creative tools, making it easier than ever for anyone to bring ideas to life. It can significantly reduce production timelines, but that doesn’t mean it comes for free. And it doesn’t replace creativity or human experience. Those remain the driving force behind meaningful, effective work. The works presented here are self-initiated AI-driven projects, developed as exploratory concepts for a range of potential brand applications. They are designed to test, push, and validate creative and technical boundaries, showcasing how these workflows can be adapted across different industries and communication needs. Ferrari - “You are the Predator” Zeekr - “Driven by Freedom” https://horsechicken.com/Intestazione Sun, 11 Feb 2024 22:31:17 +0000 Horsechicken Factory https://horsechicken.com/Intestazione WORK 15+ years later, could this be my last “traditional-CG” showreel? Who knows! :) AI is here to stay and, of course, it’s already part of this collection, quietly integrated, undeniably present. But at the speed things are evolving, we will be witnessing a massive, exiting shift and of course I’m on that train! Is the era of expensive machines, endless render times, render farms, and brutal production timelines coming to an end? Maybe! Tools are always evolving and I find it exiting to be able to mix AI into a traditional Motion Graphics/VFX pipeline. This is my position towards AI: AI is democratizing creative tools, making it easier than ever for anyone to bring ideas to life. It can significantly reduce production timelines, but that doesn’t mean it comes for free. And it doesn’t replace creativity or human experience. Those remain the driving force behind meaningful, effective work. This reel lives right in that moment of change—where traditional CG meets something new, still undefined, but full of possibility. The next reel will be so different probably. And that’s so exciting! https://horsechicken.com/AT-T Tue, 29 Mar 2022 02:58:51 +0000 Horsechicken Factory https://horsechicken.com/AT-T Evolution - At&amp;T Discovery District HCF was brought into this project by my friends at Lobster, joining a curated pool of international artists invited to develop a series of logo animations for the AT&amp;T Discovery District “Brand Moments.” The piece was conceived as a site-specific digital artwork for AT&amp;T’s downtown campus in Dallas, TX—a newly designed urban destination centered around a massive screen integrated into the building’s façade, where visitors gather to dine, shop, and connect. “Evolution” is a 3D animation built around the idea of continuous transformation. Shapes shift, merge, and evolve in a seamless flow, reflecting a sense of constant change and innovation. The sequence culminates in the formation of the AT&amp;T logo, emerging naturally from this process as the final expression of the system. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbcdee1b773f4381a53fb5d222f2a362dd1202aa35a0b16ec3a28d9caa873598/REEL-def-0-00-38-19.png" data-mid="221903335" border="0" src="https://freight.cargo.site/w/1000/i/bbcdee1b773f4381a53fb5d222f2a362dd1202aa35a0b16ec3a28d9caa873598/REEL-def-0-00-38-19.png" /> <img width="2560" height="1706" width_o="2560" height_o="1706" data-src="https://freight.cargo.site/t/original/i/53096c05f8774a654aa54e8b11753b2a9c3334554d23904c4de1504de86c8f0e/ATTDD_COWBOYS-GAME_091921-36-scaled-pwWN2k.tmp_.jpg" data-mid="221903334" border="0" src="https://freight.cargo.site/w/1000/i/53096c05f8774a654aa54e8b11753b2a9c3334554d23904c4de1504de86c8f0e/ATTDD_COWBOYS-GAME_091921-36-scaled-pwWN2k.tmp_.jpg" /> <img width="1920" height="2376" width_o="1920" height_o="2376" data-src="https://freight.cargo.site/t/original/i/d70491f4666741e29725afa2f4b423ee0c042800f803f91c19b398b406672102/Story-27-11.png" data-mid="221903342" border="0" src="https://freight.cargo.site/w/1000/i/d70491f4666741e29725afa2f4b423ee0c042800f803f91c19b398b406672102/Story-27-11.png" /> <img width="1920" height="2376" width_o="1920" height_o="2376" data-src="https://freight.cargo.site/t/original/i/675e2a644c262255b2dc4f133d32f28f2cedabb5c08ddf16dc7b600615db607d/Story-27-05.png" data-mid="221903341" border="0" src="https://freight.cargo.site/w/1000/i/675e2a644c262255b2dc4f133d32f28f2cedabb5c08ddf16dc7b600615db607d/Story-27-05.png" /> <img width="1920" height="2376" width_o="1920" height_o="2376" data-src="https://freight.cargo.site/t/original/i/c218b3a1e16f4e73d1b245293f8069c8f52ef7835afec8dc386dfe487acf9c88/Story-13-06.png" data-mid="221903340" border="0" src="https://freight.cargo.site/w/1000/i/c218b3a1e16f4e73d1b245293f8069c8f52ef7835afec8dc386dfe487acf9c88/Story-13-06.png" /> <img width="1920" height="2376" width_o="1920" height_o="2376" data-src="https://freight.cargo.site/t/original/i/64a5eae8c2ebbc7f59368069b8a0fdafa768e0fb7096688fc8a08783ebe8a95d/Story-6-05.png" data-mid="221903339" border="0" src="https://freight.cargo.site/w/1000/i/64a5eae8c2ebbc7f59368069b8a0fdafa768e0fb7096688fc8a08783ebe8a95d/Story-6-05.png" /> <img width="1401" height="871" width_o="1401" height_o="871" data-src="https://freight.cargo.site/t/original/i/dd87f963bd9804b3877843620912964cb9bcfd7479369d4b63227279f1501ef5/Screenshot-2022-03-29-113649.jpg" data-mid="221903336" border="0" src="https://freight.cargo.site/w/1000/i/dd87f963bd9804b3877843620912964cb9bcfd7479369d4b63227279f1501ef5/Screenshot-2022-03-29-113649.jpg" /> <img width="1920" height="2376" width_o="1920" height_o="2376" data-src="https://freight.cargo.site/t/original/i/a13472f3890a520c4bb5fd4464220d9191d02ebc711a3e304bbbf00ffbce47f5/SH-2-01.png" data-mid="221903337" border="0" src="https://freight.cargo.site/w/1000/i/a13472f3890a520c4bb5fd4464220d9191d02ebc711a3e304bbbf00ffbce47f5/SH-2-01.png" /> https://horsechicken.com/Save-the-Children Tue, 12 Nov 2024 10:46:03 +0000 Horsechicken Factory https://horsechicken.com/Save-the-Children Save the Children Together with TBWA Shanghai we had the pleasure to help Save the Children celebrate 100 years in China crafting beautiful fairytales inspired by real stories. ‘Beautiful Fairytales’ tells three stories inspired by real projects happening on the ground, and draws a vivid picture of the important initiatives Save The Children undertakes. Fan Sha, creative director at TBWA said, “Fairytales are a powerful platform to showcase Save The Children’s hopeful messaging around how quickly circumstances can change for the better – giving children their happily-ever-after. Amazingly, the three magical stories are simply adaptations from cases of the organization’s incredible work in China.” The fairytales include: ‘I’m Not A Freak’, ‘Duoduo Pig’ and ‘A Little One-handed Painter’. https://horsechicken.com/Xiaomi Tue, 29 Mar 2022 03:56:51 +0000 Horsechicken Factory https://horsechicken.com/Xiaomi Xiaomi - Extraordinary DOOH Extraordinary DOOH is an outdoor experience created for Xiaomi, built around the power of anamorphic illusion. The brief was simple: highlight the key features of the upcoming smartphone series, with a strong focus on its ultra-fast 22-minute charging capability. HCF was brought in by the talented team at Alkanoids in Milan to support the design and pacing of the piece. Together, we crafted a visual journey where the phone interacts with architecture and space, using anamorphic perspective to break the boundaries of the screen. The result is an immersive illusion that comes to life only from a precise viewing point, transforming a flat surface into a dynamic, three-dimensional experience that captures attention and amplifies the product’s impact in a truly memorable way. <img width="1381" height="304" width_o="1381" height_o="304" data-src="https://freight.cargo.site/t/original/i/bb412859baa29e64085f0248e61a64de56d918473eb545537c27d80dde4aed52/Screenshot-2022-03-29-120057.jpg" data-mid="137868147" border="0" src="https://freight.cargo.site/w/1000/i/bb412859baa29e64085f0248e61a64de56d918473eb545537c27d80dde4aed52/Screenshot-2022-03-29-120057.jpg" /> <img width="2400" height="3000" width_o="2400" height_o="3000" data-src="https://freight.cargo.site/t/original/i/30b1237fda54035d66e9978a9a22d5f8a3347127d2f956750d1b9bd0c89c388f/Sgancio-12.jpg" data-mid="204438002" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/30b1237fda54035d66e9978a9a22d5f8a3347127d2f956750d1b9bd0c89c388f/Sgancio-12.jpg" /> <img width="1098" height="1321" width_o="1098" height_o="1321" data-src="https://freight.cargo.site/t/original/i/51fd42142ebc9f403bfccd18671f39c2744bb173e19e025e80d4c06334b3fe73/Cattura.PNG" data-mid="204438102" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/51fd42142ebc9f403bfccd18671f39c2744bb173e19e025e80d4c06334b3fe73/Cattura.PNG" /> <img width="1099" height="1317" width_o="1099" height_o="1317" data-src="https://freight.cargo.site/t/original/i/61a6b52252581955b9f0cfafd79dfeb21fb734432925a68855becadd36071b5f/Cattura2.PNG" data-mid="204438105" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/61a6b52252581955b9f0cfafd79dfeb21fb734432925a68855becadd36071b5f/Cattura2.PNG" /> <img width="1391" height="541" width_o="1391" height_o="541" data-src="https://freight.cargo.site/t/original/i/fec7b1083cd5fac2970030ee4d78b564818602453a174891d4265dea8d8ff981/Screenshot-2022-03-29-120424.jpg" data-mid="137868315" border="0" src="https://freight.cargo.site/w/1000/i/fec7b1083cd5fac2970030ee4d78b564818602453a174891d4265dea8d8ff981/Screenshot-2022-03-29-120424.jpg" /> <img width="1400" height="416" width_o="1400" height_o="416" data-src="https://freight.cargo.site/t/original/i/6d496b8189bdc1f6557abdbf56d4fff0a8809ebd0f1383b4b0391146c4a0d8ee/Screenshot-2022-03-29-120324.jpg" data-mid="137868225" border="0" src="https://freight.cargo.site/w/1000/i/6d496b8189bdc1f6557abdbf56d4fff0a8809ebd0f1383b4b0391146c4a0d8ee/Screenshot-2022-03-29-120324.jpg" /> https://horsechicken.com/Bullish Mon, 12 Feb 2024 11:11:14 +0000 Horsechicken Factory https://horsechicken.com/Bullish Meet Bullish Introducing Bullish, a next-generation investment and trading platform designed to reshape the financial landscape. I was brought on board by the AKQA team in Shanghai to contribute to the creation of a 3D animation teaser that offers a glimpse into the future of investing. Through refined visuals and dynamic storytelling, the film explores the platform’s core features, translating complex financial tools into an engaging and accessible visual experience. From seamless trading to advanced analytics, Bullish is presented as a system that empowers users to navigate the markets with confidence and clarity. The goal was to create not just a teaser, but a strong visual statement—one that captures the platform’s ambition and positions it at the intersection of technology, design, and innovation. “Meet Bullish” received a Webby Honoree Award in Social - Best Use of Video as recognized by the International Academy of Digital Arts &amp; Sciences. We contribute to the platform record-breaking year, counting over 14K entries. This puts Bullish on par with the likes of: Apple, Spotify, Morgan Stanley, ebay, CapitalOne, Citi Private Banking, Yahoo Finance. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78fedfe0d65c4c1df3d685b09d1ccaf27bf2fe6b3ce319a36161af7bae7ef28f/07.png" data-mid="204437445" border="0" src="https://freight.cargo.site/w/1000/i/78fedfe0d65c4c1df3d685b09d1ccaf27bf2fe6b3ce319a36161af7bae7ef28f/07.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/68c06bb356a7992849f9f1ca5a302dbdc1be9c1cbec2aa1d24393717b2abdb7e/sh-01-06-0-00-01-23.jpg" data-mid="204437449" border="0" src="https://freight.cargo.site/w/1000/i/68c06bb356a7992849f9f1ca5a302dbdc1be9c1cbec2aa1d24393717b2abdb7e/sh-01-06-0-00-01-23.jpg" /> https://horsechicken.com/Xiaomi-Mijia Mon, 10 Sep 2018 14:42:47 +0000 Horsechicken Factory https://horsechicken.com/Xiaomi-Mijia MIJIA - Smartwatch HCF led the design and direction of this animation created for the launch of the latest Xiaomi Mijia watch, managing the project from concept to final delivery. The process combined creative freedom with a clear strategic vision, allowing us to shape both narrative and visual language while staying aligned with Xiaomi’s brand identity. By focusing on the product’s key features and design, we crafted a story that feels both engaging and purposeful. The close collaboration with the Xiaomi team helped refine every detail, resulting in a cohesive and impactful piece that strengthens the product’s presence and appeal. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/529bd9ad94fd41ceaabbd6b222fe6a13eed6997d0941c4fde72ec25a2fea39f3/02.png" data-mid="52857206" border="0" src="https://freight.cargo.site/w/1000/i/529bd9ad94fd41ceaabbd6b222fe6a13eed6997d0941c4fde72ec25a2fea39f3/02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d42a6bec5bbec6d60a11b9cfc3de15601e5830e3ae1fb9032f9620288fa3c03e/03.png" data-mid="52857300" border="0" src="https://freight.cargo.site/w/1000/i/d42a6bec5bbec6d60a11b9cfc3de15601e5830e3ae1fb9032f9620288fa3c03e/03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5be50a62b1ddd4d7a6496a6810fec6310bec9e07764912469e45d8f50c5bd5f/06.png" data-mid="52857304" border="0" src="https://freight.cargo.site/w/1000/i/d5be50a62b1ddd4d7a6496a6810fec6310bec9e07764912469e45d8f50c5bd5f/06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0abcdcb0e2347170ef87242e58cd403cb53ce618b4afc8440fcb217e4cc38ea6/11.png" data-mid="52857306" border="0" src="https://freight.cargo.site/w/1000/i/0abcdcb0e2347170ef87242e58cd403cb53ce618b4afc8440fcb217e4cc38ea6/11.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97579e86aad8581ce0f06fb756e3b816e6aca0990e25a86237774688b6d8f5cf/13.png" data-mid="52857309" border="0" src="https://freight.cargo.site/w/1000/i/97579e86aad8581ce0f06fb756e3b816e6aca0990e25a86237774688b6d8f5cf/13.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bae6b42d0ccc8abe712839a98719be49b1661fbe6024d496c6aa7524188238d2/16.png" data-mid="52857451" border="0" src="https://freight.cargo.site/w/1000/i/bae6b42d0ccc8abe712839a98719be49b1661fbe6024d496c6aa7524188238d2/16.png" /> https://horsechicken.com/Baidu Mon, 10 Sep 2018 14:37:30 +0000 Horsechicken Factory https://horsechicken.com/Baidu BAIDU - Smart speaker I was brought in by Relay Shanghai to collaborate on a short launch video for Baidu’s new smart speaker. The goal was simple: present the product clearly and highlight its key features in a concise way. We developed the piece from storyboard to final animation, focusing on clean visuals and a straightforward narrative. The result is a sharp, functional video that showcases the product without overcomplicating it. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ee2d88dc4680e387f9b77d87d61c537f1eab59a47d24c71374d1bc0ee9dc497/S-30-02_0021.png" data-mid="52866097" border="0" src="https://freight.cargo.site/w/1000/i/6ee2d88dc4680e387f9b77d87d61c537f1eab59a47d24c71374d1bc0ee9dc497/S-30-02_0021.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff822c4fe6580192b7114d9eb843b2c96b2157c37b4731f792a46ab089075c1d/S-10-01_0037.png" data-mid="52866141" border="0" src="https://freight.cargo.site/w/1000/i/ff822c4fe6580192b7114d9eb843b2c96b2157c37b4731f792a46ab089075c1d/S-10-01_0037.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b313e2fe2b40af9581e30d87034c5602b1aad3443ee8fb6d5c7e5802e0600bd5/S-10-CC-01.png" data-mid="52866188" border="0" src="https://freight.cargo.site/w/1000/i/b313e2fe2b40af9581e30d87034c5602b1aad3443ee8fb6d5c7e5802e0600bd5/S-10-CC-01.png" /> https://horsechicken.com/Midea Sun, 16 Sep 2018 14:16:58 +0000 Horsechicken Factory https://horsechicken.com/Midea MIDEA I5 I was brought in by Relay Shanghai to work on an animation for Midea, launching their new robotic vacuum cleaner. The project focused on clearly showcasing the product’s features and advanced technology. From storyboard to final animation, we aimed for clean, engaging visuals that highlight both performance and design. The result is a concise, effective animation that presents the vacuum clearly and attractively. <img width="1644" height="919" width_o="1644" height_o="919" data-src="https://freight.cargo.site/t/original/i/9089dbf7a8104448973164312d397b890534ff4fc0061642a79d72e45f62f706/1.jpg" data-mid="52865590" border="0" src="https://freight.cargo.site/w/1000/i/9089dbf7a8104448973164312d397b890534ff4fc0061642a79d72e45f62f706/1.jpg" /> <img width="1640" height="921" width_o="1640" height_o="921" data-src="https://freight.cargo.site/t/original/i/f84af0f0964f4d37cd9ddfd4c1b838031b8eaa648530eeddcf1df3fea8cfbf49/2.jpg" data-mid="52865674" border="0" src="https://freight.cargo.site/w/1000/i/f84af0f0964f4d37cd9ddfd4c1b838031b8eaa648530eeddcf1df3fea8cfbf49/2.jpg" /> <img width="1642" height="923" width_o="1642" height_o="923" data-src="https://freight.cargo.site/t/original/i/7bae41bf0ca1d8ec0c939efbd83e917f49c5fef5c04e5c9e508faf4e3d6a018e/3.jpg" data-mid="52865677" border="0" src="https://freight.cargo.site/w/1000/i/7bae41bf0ca1d8ec0c939efbd83e917f49c5fef5c04e5c9e508faf4e3d6a018e/3.jpg" /> <img width="1642" height="921" width_o="1642" height_o="921" data-src="https://freight.cargo.site/t/original/i/374c06ed0daa76627b0ba89dd5de866061d61e9e38f301c201bf8925c6493cd6/4.jpg" data-mid="52865679" border="0" src="https://freight.cargo.site/w/1000/i/374c06ed0daa76627b0ba89dd5de866061d61e9e38f301c201bf8925c6493cd6/4.jpg" />