HCF was brought into this project by my friends at Lobster, joining a curated pool of international artists invited to develop a series of logo animations for the AT&T Discovery District “Brand Moments.”

The piece was conceived as a site-specific digital artwork for AT&T’s downtown campus in Dallas, TX—a newly designed urban destination centered around a massive screen integrated into the building’s façade, where visitors gather to dine, shop, and connect.

“Evolution” is a 3D animation built around the idea of continuous transformation. Shapes shift, merge, and evolve in a seamless flow, reflecting a sense of constant change and innovation. The sequence culminates in the formation of the AT&T logo, emerging naturally from this process as the final expression of the system.