Privacy Policy



The information provided by this website is for a general, indicative purpose only.
The Websites (as defined underneath) are owned and operated by Horse Chicken
Factory (Shanghai) Co., Ltd (“HCF”) and include any social media pages administered
by HCF like those on LinkedIn (“Social Media Sites”), etc. As HCF does not own the
Social Media Sites, the use of those sites will also be subject to the terms and
conditions of the site owners.


1. Terms


By accessing the Websites you agree to abide by and comply with all the terms and
conditions contained in this Terms of Use and in the Websites (“the Terms”). HCF may
vary, in its absolute discretion, the Terms at any time, and you should check from time to
time for any changes.

2. Access and Link


You may access the Websites directly or you may be directed to the Websites through a
link from an advertisement displayed by HCF (including via the use of mobile
technology) or through a third party website.
Your use of and access to third party websites may be subject to additional terms and
conditions as determined by those website owners and HCF is not responsible for nor
does it endorse the contents of third party websites.

3. Intellectual Property


All information, text, images, graphics, software and advertisements contained in the
Websites are protected by the laws of People’s Republic of China. The information in
the Websites is presented for information only and you are not permitted to download
any material except when it is reasonably necessary for the access to the Websites.
When you access a Website, you agree to do so under the following conditions:
a) you may retrieve, review or download the material only for your personal information
or internal business purposes;
b) you may save a local copy of or print out the material for your own personal
information but you may not use any material in the Websites for any commercial
benefit;
c) any copyright notice or mark appearing on any material in the Websites must be
included on any copy you make;
d) you must keep all materials unmarred and in the same form as presented in the
Websites; you may not modify it without a written permission of HCF;

e) you must not use the Websites or any of the materials contained in it for any purpose
which is unlawful or prohibited under these Terms.

4. Disclaimer


The materials on HCF web site are provided in an "as is" basis. HCF makes no
warranties, express or implied, and hereby disclaims and negates all and any
warranties, including without limitation, or non-infringement of intellectual property or
other violation of rights. Further, HCF does not warrant or make any representations
concerning the accuracy, likely results, or reliability of the materials in the Websites or
otherwise relating to such materials or on any sites linked to this site. Your use of the
Websites and all files, documents and programmes in the Websites is at your own risk.

5. Indemnity


You agree to indemnify HCF (including its related bodies corporate and its employees,
officers, agents and contractors) from and against all actions, proceedings, suits, claims
and demands brought or made against HCF by any person arising out of or incidental to
or in connection with or in consequence of any of your act or deed and from and against
any damage, loss, cost or expense suffered or incurred by HCF as a result (direct or
otherwise) of your breach of the Terms.

6. Governing Law


The Terms is governed by the Laws of People’s Republic of China. If any provision of
the Terms is found to be invalid or unenforceable by a court of law, it shall be severed
and will not affect the remainder of the terms and conditions in the Terms, which will
continue in full force and effect. All rights not expressly granted herein are reserved.

7. Privacy Policy


Your privacy is very important to us. Accordingly, we have developed this Policy in order
for you to understand how we collect, use, communicate and disclose and make use of
personal information. The following outlines our privacy policy.
a) Before or at the time of collecting personal information, we will identify the purposes
for which information is being collected.
b) We will collect and use personal information solely with the objective of fulfilling those
purposes specified by us and for other compatible purposes, unless we obtain the
consent of the individual concerned or as required by law.
c) We will only retain personal information as long as necessary for the fulfilment of
those purposes.

d) We will collect personal information by lawful and fair means and, where appropriate,
with the knowledge or consent of the individual concerned.
e) Personal data should be relevant to the purposes for which it is to be used, and, to
the extent necessary for those purposes, should be accurate, complete, and up-to-date.
f) We will protect personal information by reasonable security safeguards against loss or
theft, as well as unauthorized access, disclosure, copying, use or modification.
g) We will make readily available to customers information about our policies and
practices relating to the management of personal information
We are committed to conducting our business in accordance with these principles in
order to ensure that the confidentiality of personal information is protected and
maintained.

8.1 Personal Information Collection Statement


When you use the Websites, we may collect information about you and how you use the
Websites. We may collect personal information either directly from you or by combining
information via the Websites and maintain through other means (such as client
relationship management systems, or identification and access management systems,
including IP addresses) or as we may receive from social media or other third-party
sites.
The type of personal information the Websites collect depends on how you are
interacting with the Websites and what kind of functionality you are using.
Please be advised that it is voluntary for you to provide your personal data to the
Websites. All personal data submitted through the online form will only be used to
respond to your enquiry.
HCF does not intend to collect sensitive information through the Websites, unless we
are legally required to do so. Some examples of sensitive information include: race or
ethnic origin; religious or philosophical beliefs; political opinions; genetic data; biometric
data and criminal records. When using the Websites, we ask that you do not provide
sensitive information of this nature.
HCF does not actively seek demographic information from Websites visitors. If you
choose to provide sensitive or demographic information and to us for any reason, the
act of doing so constitutes your explicit consent, where such consent is necessary and
valid under your local law, for us to collect and use that information in the ways
described in this Privacy Policy or as described at the point where you choose to
disclose this information.

Some pages or forms on the Websites may permit you to send emails to us. Messages
sent via the Websites will contain your screen name and email address, as well as any
additional information you may wish to include in the message.
HCF is storing this information you have submitted because you have given us your
consent to do so on the Websites. The personal data you have submitted are intended
solely for HCF (which may disclose such data to its subsidiaries during the handling of
this case who are authorised to receive such information relating to law enforcement or
prosecution).
Please note that you preserve the right to request process, make correction or disclose
to your personal data held by HCF. To exercise your rights with HCF, you can contact
us.

8.2 Legal Grounds for Processing Personal Information


Your local law may require us to set out in this Privacy Policy the legal grounds on which
we rely in order to process your personal information. In such cases, we rely on one or
more of the following processing conditions:
a) HCF’s legitimate interests in the effective delivery of information and services to you
(see Legitimate Interests for Use below)
b) to satisfy any legal and regulatory obligations to which we are subject;
c) to perform our obligations under the Terms of Use.

8.3 Legitimate Interests for Use


The Websites uses personal information for a number of legitimate interests, including
to provide and improve the products and services, administer our relationship with you
and HCF’s businesses, for marketing and in order to exercise HCF’s rights and
responsibilities. More detailed information about these legitimate interests is set out
below.
a) to administer our relationship with you and HCF’s businesses
b) to deliver and suggest tailored content such as news and business information. We
analyse the way you use the Websites to make suggestions to you for features that we
believe you will also be interested in, and so that we can make the Websites more user-
friendly
c) to personalize your experience with the Websites. We may retain your browsing and
usage information and use those insights on the Websites to enhance overall user
experience

d) for internal research and development purposes and to improve, test and enhance
the features and functions of the Websites
e) to provide you with marketing as permitted by law
Where we rely on legitimate interests as a lawful ground for processing your personal
information, we balance those interests against your interests, fundamental rights and
freedoms. For more information on how this balancing exercise has been carried out,
please contact us.

8.4 Transfers of Personal Information


a) International Transfers
HCF may store and transfer your personal information outside the country you are
located. This includes countries outside the European Economic Area (EEA) and
countries that do not have laws protecting the use of personal information. Where we
collect your personal information within the EEA, transfer outside the EEA will be only
under an agreement which satisfies EU requirements for the transfer of personal data to
data processors or data controllers outside the EEA, such as standard contractual
clauses approved by the European Commission.
b) Third Party Providers
HCF may transfer or disclose the personal information collect from the Websites to HCF,
its subsidiaries and affiliates. HCF transfers personal information for the purposes listed
above under Personal Information Collection Statement, for the logistics and
maintenance of the Websites. HCF may also transfer personal data to third party
service providers (such as website hosting and management and data analysis).
HCF may disclose personal information to third party providers under the following
circumstances:
• when explicitly requested by you;
• when required to deliver publications or reference materials as requested by you;
• when required to facilitate conferences or events hosted by a third party;
• as otherwise set out in this Privacy Policy.

8.5 Retention of Personal Information


HCF may keep personal information (such as mailing list information) on the systems
until a user unsubscribes or requests that we delete that information, given the
purposes for while it was collected, or as required by law to do so. If you choose to

unsubscribe from a mailing list, HCF may keep certain limited information about you so
that we can deliver the products and services at your request.

8.6 Third-party Links


The Websites may link to third-party sites that is not controlled and operated under
HCF’s privacy practices. Once you link to third-party sites, HCF's privacy practices no
longer apply. HCF is not responsible for the content or privacy compliance of third party
websites or applications. You should check the relevant third party website for more
information.

8.7 Rights to Access and Delete of Personal Information


As a visitor to the Websites, you have certain rights to access your personal information
the Websites hold under your local law. In particular, you may:
a) request a copy of your personal information the Websites hold;
b) update your personal information the Websites hold;
c) request to delete or restrict your personal information the Websites hold;
d) withdraw your consent to HCF in processing your personal information
If you would like to exercise the rights listed above or understand if these rights apply to
you, you may contact us.

8.8 Children


HCF understands the importance the privacy of children in particular, the online
environment. The Privacy Policy of the Websites are not intentionally designed for or
directed at children.
The Terms of Use requires all Websites visitors to be above the age of majority in their
location. We never knowingly collect of maintain personal information about individuals
under the age of 18.

9. Cookie Policy


At HCF, we are committed to safeguard and preserve the privacy of the Websites
visitors. This Statement explains how HCF is using the cookies on the Websites.

9.1 What are cookies?


Cookies are small files which are placed on your computer or other electronic devices
(such as smartphones or tablets) as you browse the Websites. They are used to

remember when your computer or device accesses the Websites and they can be
permanently stored on your computer or device until they expire or until you delete
them. HCF uses this information in order to improve and customize your browsing
experience and for analytics and metrics about the Websites visitors.

9.2 Information collected


Some cookies collect information about browsing behaviours when you access the
Websites via the same computer or device. This includes information about pages
viewed, products browsed and your experience around the Websites.

9.3 What are cookies used for?


HCF uses cookies to identify which pages are being used. This helps HCF to analyse
data about the Websites traffic and improve the Websites in order to tailor it to customer
needs. HCF only uses this information for statistical analysis purposes.
Main purposes for which cookies are used:
a) for technical purposes – essential to effective operation of our websites, particularly
for site navigation
b) for product development purposes – HCF can identify your preferences and tailor to
customer needs
c) for marketing purposes – HCF can collect information about your HCFowsing pattern
to market to you through online advertising messages
d) for performance measurement purposes – HCF can use the cookies to anonymously
monitor how the visitor uses the Websites for statistical purposes (e.g. Google
Analytics), allowing HCF to optimise how the Websites work and offer a better user
experience (to opt-out of the Google Analytics using cookies from the Websites, you
may visit https://tools.google.com/dlpage/gaoptout?hl=en)
e) for social media purposes – cookies are used to select advertising messages in
various Social Media Sites (e.g. Facebook, YouTube, Instagram, LinkedIn) based on the
visitors’ preference and interests.
Once you agree and accept the use of cookies on the Websites, the file is added and
the cookies help analysing the Websites traffic or let you know when you visit a
particular site. Cookies allow web applications to respond to you as an individual. The
Websites can tailor its operations to your needs, likes and dislikes by gathering and
remembering information about your preferences.

9.4 How to manage your cookies?


You can manage website cookies in your browser settings, and you always have the
choice to change these settings by accepting, rejecting, or deleting cookies. All browser
settings are slightly different, so to manage cookies, you should refer to the relevant
settings within your browser.

9.5 How do I disable cookies?


If you wish to decline the use of Cookies, you should either not use the Websites, or
delete the Websites cookies once you have visited the Websites, or you should browse
the Websites using your browser's anonymous usage setting (called "Incognito" in
Chrome, "InPrivate" for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)
a) For Internet Explorer https://support.microsoft.com/en-us/help/17442/windows-
internet-explorer-delete-manage-cookies b)
b) For Chrome https://support.google.com/chrome/answer/95647?hl=en c)
c) For Firefox https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-
website-preferences d)
d) For Safari https://support.apple.com/en-hk/guide/safari/manage-cookies-and-
website-data-sfri11471/mac e)
e) For Opera http://www.opera.com/help/tutorials/security/privacy/
Please note that if you disable all cookies, including navigation and functional cookies,
your navigation may be affected and you may not be able to access to some of the
Websites’ functionalities.

9.6 Third-party plugins


When you use the Websites, you may also be sent third party cookies.
Our service providers may send you cookies. They may use the information they obtain
from your use of their cookies:
a) to track your browser across multiple websites;
b) to build a profile of your web surfing;
c) to target advertisements which may be of particular interest to you.
In addition, HCF uses Google Analytics to analyse the use of the Websites. Google
Analytics and Google AdWords generate statistical and other information about website
use by means of cookies, which are stored on users’ computers. The information
generated relating to our website is used to create reports about the use of the
Websites. Google will store this information. To opt out of being tracked by Google
Analytics across all websites visit https://tools.google.com/dlpage/gaoptout?hl=en0020 .

The Websites also uses third party services such as embedding photos and video
content at the websites. Pages with this embedded content may present cookies from
these websites. HCF is not responsible for the content or privacy compliance of third
party websites or applications. You should check the relevant third party website for
more information.
Contact Us
If you have any question, comment, request or complaint about our Terms of Use and
Personal Information Collection Statement and Cookie Policy, please send us a written
request to the following address:
Horse Chicken Factory (Shanghai) Co., Ltd
Floor 1-2, No. 7, Lane 1088, Mingcheng Road, Fengxian District, Shanghai
HCF may change this Terms of Use; HCF recommends that you should check the latest
version available from time to time. If HCF makes changes to this statement, HCF will
update the "Last update date" at the bottom of this page.
Last update date: 16/02/2024