Together with TBWA Shanghai we had the pleasure to help Save the Children celebrate 100 years in China crafting beautiful fairytales inspired by real stories.

‘Beautiful Fairytales’ tells three stories inspired by real projects happening on the ground, and draws a vivid picture of the important initiatives Save The Children undertakes.

Fan Sha, creative director at TBWA said, “Fairytales are a powerful platform to showcase Save The Children’s hopeful messaging around how quickly circumstances can change for the better – giving children their happily-ever-after. Amazingly, the three magical stories are simply adaptations from cases of the organization’s incredible work in China.”

The fairytales include: ‘I’m Not A Freak’, ‘Duoduo Pig’ and ‘A Little One-handed Painter’.